The term localization is arguably the hottest word in retail merchandising today. Getting the products to the store that the local market wants, in the right quantity, in the right color, in the right size and priced to sell at the highest possible margin is the Holy Grail for any retail merchandiser.
KEY TOPICS:
* Top retail challenges now and moving forward
* Understanding the new behavior of today's consumer
* Responding to local demand
* Using product objectives