SKU rationalization may be a popular buzzword, but it is not something to be taken lightly. This guide will delve into examples of strategies that have worked, and some that haven't. With a proper strategy, this process can be both beneficial for you as well as your customers.

FEATURING:

• Examples of what and what not to do from: Wal-Mart and Target
• Insight from Shopper Culture, Retail Systems Research, Media Post and NPR
• Expert advice on the science and art of SKU Rationalization