Dan Brown of Mulberry Marketing talks with CEO of Quantum Retail and others about how retail has changed for good, how Guitar Center took a new approach to innovation, and what retailers need to do to manage inventory in today's complex marketplace.
Featured Q&A's:
A Watson for Retail
Ashley Goetz, Director of Marketing & Social Media - Quantum Retail
Insider Stories: Building Confidence for Guitar Center
Irene Messier, Former SVP of Planning & Allocation at Guitar Center, now head of the product execution team - Quantum Retail
Battling the Big Vendors Simply Takes a New Approach
Greg Wilson, Director of Field Strategy - Quantum Retail
Transformational Success for Retail Merchandise Optimization
Vicki Raport, CEO - Quantum Retail